Creative Direction Consultation

Service Description

Not just any consultation, the Creative Direction Consultation is your opportunity to: • clarify your brand's visual identity • identify its needs • prioritise expenditure • develop an initial action plan together. Rather than an aimless 'get to know you' (and we'll do plenty of that too!) this structured meeting gets your needs on paper and in a format that you can work with. Before the meeting: • I will send you a short questionnaire to help you get your ideas on paper • I will research your existing visual identity (or undertake market research if your business isn't live yet) During the meeting: We will identify what you hope to achieve with any new design work - why do you want a new website or logo? What impact on your business are you hoping for? We will also take a holistic look at your visual presence including: • logo • typography • colours • elements and illustrations • website • print materials (posters, business cards etc) • digital materials (newsletters, etc) If you have a new business with no/little market presence, we will begin to develop what it could look like, and identify areas to prioritise. If you already have a market presence, we will identify how to evolve your brand without alienating your existing audience, and what areas to prioritise. I will provide you with your action plan within 7 working days, and include a quote for the work should you like to work with me. If you choose to work with me based on our Creative Direction Consultation, the consultation fee will be deducted from the price of the service you book with me. *Please note this consultation does not deliver substantive design work like a new website or new logo. This consultation is the blueprint prior to you booking in the substantive design work.